The World's Best Known Marketing Secret: Building Your Business with Word-of-Mouth Marketing

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan....

By Ivan R. Misner
Paperback: 256 pages
Publisher: Bard Press; 2 edition (May 4, 1999)
Language: English
ISBN-10: 1885167377
ISBN-13: 978-1885167378
Product Dimensions: 5.8 x 0.7 x 8.6 inches
Amazon Rank: 526453
Format: PDF Text djvu ebook

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Dr. Misner brings a veritable toolchest to bear in this book on word of mouth marketing. The book is full of useful and practical advice on how to be an effective networker, as well as how to use word of mouth marketing to build your business. As t

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