Social Commerce: Überblick und Vergleich neuartiger Konzepte im elektronischen Handel (German Edition)

Das Panel „Gfk WebScope“ der Gesellschaft für Konsumforschung misst seit 2001 jährlich steigende Umsatzzahlen bei Warenbestellungen im Internet. Die im Jahre 2010 veröffentlichten Ergebnisse bescheinigen dem Internet, weiterhin „der Vertriebskanal mit der größten Wachstumsdynamik“ zu sein. Gleichzeitig hat sich das Netz über die letzten Jahre hinweg vom reinen Informationsmedium zu einer Plattform des Meinungsaustausches und der sozialen Interakt...

By Viktoria Seiler
Paperback: 72 pages
Publisher: AV Akademikerverlag (May 31, 2013)
Language: German
ISBN-10: 9783639469097
ISBN-13: 978-3639469097
ASIN: 3639469097
Product Dimensions: 5.9 x 0.2 x 8.7 inches
Format: PDF Text TXT book

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