Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)

Carolin Hümmer leitet anhand eines Praxisbeispiels innerhalb eines globalen Life-Science-Konzerns die Bestandteile der Reputation interner Dienstleister ab. Auf Grundlage eines zweistufigen Messmodells werden die theoretischen und explorativ gewonnenen Erkenntnisse empirisch mittels des Partial Least Squares-Ansatzes überprüft und eine Bestimmung der relevanten Reputationsdimensionen interner Dienstleister vorgenommen. Die Erkenntnisse liefern ei...

By Carolin Hümmer
Series: Business-to-Business-Marketing
Paperback: 406 pages
Publisher: Springer Gabler; 2015 edition (June 15, 2015)
Language: German
ISBN-10: 9783658101374
ISBN-13: 978-3658101374
ASIN: 3658101377
Product Dimensions: 5.8 x 1 x 8.3 inches
Amazon Rank: 7439381
Format: PDF ePub TXT book

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