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Catalog Auswirkungen von Markenerweiterungen auf die Markenstärke (German Edition)
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Auswirkungen von Markenerweiterungen auf die Markenstärke (German Edition)

Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.3, Carl von Ossietzky Universität Oldenburg, Sprache: Deutsch, Abstract: Die Hausarbeit gibt einen Überblick der Auswirkungen von Markenerweiterungen auf die Markenstärke auch anhand von zwei Experimenten und einer Studie....

By Michael Kunsch
Paperback: 28 pages
Publisher: Examicus Publishing (March 15, 2012)
Language: German
ISBN-10: 3656993327
ISBN-13: 978-3656993322
Product Dimensions: 5.5 x 0.1 x 8.5 inches
Format: PDF Text djvu ebook

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Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.3, Carl von Ossietzky Universität Oldenburg, Sprache: Deutsch, Abstract: Die Hausarbeit gibt einen Überblick der Auswirkungen von Markenerweiterungen auf die Markenstärke auch anhand von zwei Experimenten und einer Studie....
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